Our story

Just Smitten is a luxury brand of stationery, established in 2009, designed and produced in Sydney by founder and passionate stationery-lover, Jenny Peters.

Created from a passion for beautiful paper and stationery, the range is vast and consists of over 450 beautiful greeting cards, gift cards, gift tags, boxed note cards and more.

Meticulously crafted from the design phase right through to the printing presses, Just Smitten has year-after-year, produced a stunning range of stationery that simply speaks for itself.

Using our own unique hand-written font on many pieces, we are proud to also be able to say that we do not commission other artists to achieve the desired look… it is all designed and produced by us from start to finish, hence fulfilling the little stationery dream!

Celebrating 10 successful years in a very competitive market, we are proud to say we are stocked in a vast range of beautiful stores throughout Australia, New Zealand, Singapore and Hong Kong and have over 350 active stockists whom we treat like family as we appreciate (& understand) their love for our products.

Just Smitten can be found in stores such as beautiful florists, independent gift & homeware stores, design & lifestyle stores, fashion boutiques, bookshops and baby boutiques.

“I hope you enjoy my gorgeous cards as much as I loved creating them!”