Our story

Just Smitten is a luxury brand of stationery, designed and produced in Sydney by founder and passionate stationery-lover, Jenny Peters.

Created from a passion for beautiful paper and stationery, the range is vast and consists of over 450 beautiful greeting cards, gift cards, gift tags, boxed note cards and more.

Jenny established Just Smitten with confidence in 2009. It was a natural progression after finishing a very successful career in the magazine industry as a Creative Director. Working on luxury titles such as Vogue, Belle, House & Garden, Gourmet Traveller and more, she was well versed with premium products.

“We are very passionate about quality… therefore, using only the best materials and printing processes to create a meticulous product every time.” With a focus on ‘quality over quantity’ – the range is adored by lovers of fine stationery far and wide.

Each year, the brand goes from strength to strength. With seasonal new additions quarterly, Jenny is constantly ensuring Just Smitten is top of mind for leading florists, boutique paper shops, gorgeous homeware & giftware stores, toy shops and many more…

Just Smitten can be found in many beautiful stores throughout Australia, New Zealand & Asia.